We get emails from all over the world from Lokoa lovers who tell us how happy they are we have a web store, but we are proud to have a family of amazing retail stockists across Australia and abroad as well. We sat down with Sharon, the beauty behind Rainsong Designs to have a chat about boho style on holiday, her boutique, and following the scent of adventure.
Can you tell us a little about your space (i.e. when did you open, what you love about the area, what inspired you to open your doors)?
I first opened my business in Broome, WA, in 2008 and in that we have enjoyed huge success with locals and tourists alike. Though having lived in Broome for 10 years, I felt it was time to spread my wings and explore the east coast. I’ve opened my second store in Lennox Head, NSW. I love being on the east coast; it’s a huge difference for me coming from such a remote town, there are so many beautiful places to explore all within driving distance.
Can you tell us about the labels you showcase?
I design my own range of clothing under the Rainsong label, as well as a few chosen Australian designed labels such as Mahashe, Essaye, Lolita Lotus, and now the lovely Lokoa label. We also stock Global Mamas fair-trade clothing from Ghana, accessories, gifts and a beautiful children’s wear. When I found Lokoa I was looking for some gorgeous leather bags and purses, though later discovered the clothing range as well which we absolutely love!
Who is the typical Rainsong Designs customer?
Rainsong Designs customers are generally 30+, and quite often on holidays or a weekend away so they have more time to shop and find something special to wear while on holidays. Though, they also want to be sure they will be able to take their dream holiday outfit back home to wear as well! We offer clothing that suits lots of beautiful body shapes, and labels that are just a little different than what is available in mainstream fashion – my customers love that!
Which look/s are you loving this season, and what’s your all-time go-to outfit?
I’m always a lover of the ever-evolving boho style; the soft floaty feminine shapes and fabrics contrasted with leather belts and boots. I would have to say my favourite Lokoa piece this season is the Nomad Gypsy dress, which is a great all-occasion dress. My all time go to outfit would have to be a turquoise batik print maxi dress, a best seller from my Rainsong Designs collection a few years back. I love to wear it with my oldest chunky leather belt and ankle boots or leather tie up sandals.
We encourage our Lokoa beauties to embrace their inner boheme, what does that mean to you?
It means to allow myself the freedom to be who I am and to live true to myself every day. When I embrace my inner boheme, I can feel that freedom to explore, to create, and to have fun by being open to whatever comes my way. Embrace all that life has to offer!
If you could spend a week adventuring anywhere in the world all expenses paid, leaving tomorrow, where would you go, who would you take, and what would you do there?
Oh, that is the hardest question of all! There’re so many amazing places that I want to experience! I would love to spend a week in the Greek Islands, relaxing and soaking up the sun, exploring the sites and culture. I would take my best friend for a week of fun girly time, cocktails, food, shopping (of course)!
Written for Lokoa by Casey Addinsall
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